A unified command center for marketing teams, the dashboard delivers real-time visibility into budget allocation, campaign impact, and operational efficiency.

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The top section surfaces high-value insights through interactive visualizations — spotlighting budget utilization, revenue, and category performance across Food, Beverage, and Snacks. A dynamic line chart tracks budget trends over time, enabling users to spot fluctuations, uncover patterns, and drive data-backed decisions.

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The lower section brings depth and context. A Budget Utilization Map provides a geographical view of spend distribution, while a country-level data table adds precision. A Marketing Channels module breaks down investments across TV, digital, and other channels — presented through layered visualizations for clarity and quick comparison.

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To ensure execution matches strategy, an Activity Feed and Calendar widget keep teams aligned on ongoing tasks and upcoming milestones, while a Task List widget streamlines daily priorities into actionable next steps.